Client Profile
The Last of Us is the award-winning drama adapted from Naughty Dog’s iconic video game, produced by Sony Pictures Television and PlayStation Productions. Known for its cinematic storytelling and large-scale sets, the series employs hundreds of crew members and brings significant economic activity to every shooting location. For Season Two the production chose parts of Vancouver Island, including downtown Nanaimo, to stand in for key scenes, partnering closely with local authorities and businesses to keep the city moving while cameras rolled.
The Problem
When The Last of Us rolled into downtown Nanaimo for location shoots, several busy blocks had to be closed to vehicles and, at times, foot traffic. With more than two hundred storefronts, daily commuters, and a dense residential population, even a short‐notice shutdown risked confusion, backlash, and lost business. Information was scattered across city press releases, social posts, and word of mouth, and signage from multiple sources lacked a unified look. The production needed a clear, consistent way to tell every resident, visitor, and merchant exactly what would close, when it would close, and how to navigate
Our Solution
Working with the location team and City of Nanaimo staff, we turned raw closure schedules into a single visual language. We produced colour‐coded street maps, window posters, barricade boards, and printable flyers, all using the same icon set and type hierarchy for instant recognition. A responsive landing page hosted real-time updates and alternate-route maps, while scheduled social posts and geo-targeted ads pushed timely reminders to local feeds. By launch day the campaign had reached more than sixty thousand Nanaimo residents, questions were funneled to one FAQ hub, and downtown businesses reported smooth delivery access and clear expectations for filming days.